bavarikon4UDescription
Emanuel Josef Margold (1888-1962), who trained at the Wiener Werkstätten under Josef Hoffmann (1870-1956), designed packaging, shop window decorations and shop fittings for the Bahlsen company. As a result, he developed one of the earliest corporate designs in the history of German companies. Bahlsen had made a name for itself with the industrial production of high-quality bakery products since the end of the 19th century. In addition to developing suitable packaging for biscuits, the company also worked with artists and designers from the outset to enhance the brand's appeal. The tins in particular, which were only sold for a limited period of time, suggested a touch of luxury. The biscuit tins' decoration was the main focus here, while information on the goods inside, the name of the manufacturer and awards for the product at world exhibitions, could only be read on the bottom of the object. Together with his wife Ella (1886-1961), Emanuel Josef Margold designed more than 30 different tins for Bahlsen. The object preserved in Die Neue Sammlung still shows clear influences from his Viennese period- geometric patterns meet colourful floral motifs here- although the serrated ornamentation already marks an important step towards later Art Deco design methods.